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Exploring Customer Readiness Level and Preferences for Private Electric Passenger Cars in Kerala

Published
Pages 50-56
Views 103
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Authors

  • Praveen P.M Assistant Professor in Commerce, St. Aloysius College, Elthuruth-Thrissur, Affiliated to University of Calicut, Kerala-India & Research Scholar in Govt. Arts College- Thiruvananthapuram Author https://orcid.org/0009-0003-3759-6194

DOI

https://doi.org/10.55640/ijssll-05-12-08 ↗

Abstract

Decisions related to vehicle purchase are influenced by various factors including purchase price, total cost of ownership, fuel efficiency, maintenance cost, and resale value. In India, the dominance of fossil fuel-powered vehicles has led to several environmental and economic challenges. Increasing fuel prices not only strain individual budgets but also contribute to inflation, impacting the national economy. Consequently, renewable, reusable, and sustainable alternatives have become imperative. Electric vehicles (EVs), widely adopted in many foreign countries, offer a promising solution. This study focuses on understanding the customer perspective on the adoption of electric passenger cars in Kerala, aiming to uncover awareness levels, preferences, and barriers to adoption.

Keywords

Reasons for dissatisfaction in the current ownership-expectations-preferences- readiness level-reasons for the non- purchase.

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