Research Articles
| Open Access |
https://doi.org/10.55640/ijssll-05-06-01
The Phenomenon of Binge-Watching Among University Students: Characterization, Driving Factors, and Reported Repercussions
Abstract
The proliferation of digital streaming platforms has profoundly altered media consumption patterns, particularly among the collegiate population. This article aims to comprehensively explore television binge-watching within this demographic, focusing on its conceptualization, the underlying motivations (gratifications) that drive it, and the self-reported consequences. By synthesizing extant literature, this study provides an integrated perspective on this widespread behavior. Findings indicate that binge-watching is a complex activity fueled by desires for entertainment, emotional escape, and social engagement. Concurrently, it is associated with a range of perceived negative impacts on academic performance, sleep quality, and physical well-being. A nuanced understanding of these dimensions is crucial for educators, parents, and students to effectively navigate the evolving digital media landscape.
Keywords
Binge-watching, university students, media consumption, uses and gratifications, perceived outcomes, streaming services
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